Mike Lee
How Is rPET Revolutionizing the Cosmetic Packaging Industry?
You want to make your packaging more sustainable, but you’re worried about sacrificing quality. You fear that "eco-friendly" materials might look cloudy,…
How Can Your Packaging Tell a Story That Sells Your Product?
Your packaging is well-designed, but it feels lifeless. It lists features and ingredients, but it doesn’t connect with the customer on an…
How Do You Create a Truly Sustainable Cosmetic Packaging Strategy?
You feel the pressure to make your packaging sustainable, but every choice seems complex. Switching to one "eco-friendly" material for a single…
How Do You Choose the Right Typography for Cosmetic Packaging?
You’re trying to choose a font for your new product, and it’s overwhelming. A wrong choice can make your brand look cheap…
How Can You Create Packaging That Stands Out on Retail Shelves?
Your product is amazing, but it disappears on the store shelf. Surrounded by competitors, it becomes part of the visual noise, failing…
Why Does Brand Consistency Through Packaging Matter So Much?
Your products sit on the shelf, but they don’t look like a family. This creates a disjointed brand experience that confuses customers…